Marketing Hub

Welcome to the HBUFC Marketing Hub

We understand a 360º marketing & sales process from cross channel strategy through campaign development & brand building. We support with multi media content creative & website development to manage the entire customer journey from online lead generation, relationship management to direct sales support.

Coffee on us

Our approach

We use compelling story telling to feed multi channel marketing strategies supported by targeted campaigns.

We build authentic customer journeys to develop motivated communities with strong brand affinity, enabling us to drive growth.

We’re a streamline digital agency with simple one-stop marketing, sales and after-sales solutions.

We’ve partnered with clients across a range of sectors and countries, sports, energy, finance, competitions.

HBUFC Marketing Hub is part of HBUFC Trading PTY LTD. An EME Special Enterprise company that’s 100% owned by the HBUFC Trust. 10% of our profit is donated directly to our NGO.

How we work

Through collaboration with partners, we share our energy & enthusiasm to help build new stories, communities, and opportunities through a fresh approach ensuring high levels of both creative and analytics.

Learn more

Meet the team

Jeremy Elson

Jeremy is one of the founders of HBUFC. He has started and successfully run a number of businesses across many different sectors. His storytelling, keen eye for opportunity, and work ethic enable him to lead from the front and draw on many years of marketing experience.

J’s ideal Saturday includes an HBUFC win followed by a trip to Mc Donalds…

Harrison Jones

Lead developer and backend specialist, Harrison is fluent in a number of languages that many people don’t even know exist (code).

He’s partial to an Oakhurst Spar cheesestick.

Karien De Lange

Head of design, Karien’s expertise lies in creating visual content, both video and still, that is aesthetically pleasing while promoting key elements of any of the various brands we work with.

Initially Karien had very little football knowledge… we’re proud to say that she now knows and can explain the off-side rule.

Tashriq Morgan

Head of our sales team, Tash uses his personal skills and knowledge of our CRMs to ensure our partner’s customer funnels and pipelines are operating smoothly.

Tash could sell ice to eskimos…

Samuel Scop

Sam has been a player, coach, fundraiser, photographer, videographer, social media manager, kit designer, writer, now marketing manager. There’s not much he hasn’t done at HBUFC, just don’t put him in goals, he might not reach the crossbar…

He and Jeremy recently participated in the Cape Town Cycle Tour on a tandem… luckily he could just about reach the pedals.

Sabbath Gxubane AKA ‘Prince’

Integral to the sales department, Prince’s biggest sales tool is his smile and friendly nature. His tactic: become friends before recommending a product to you, rather than just plain selling it…

His only downside… he’s not the greatest five-a-side player…

Client Campaigns

Fleetwood Town FC

We were tasked with creating a campaign to increase FTFC’s season ticket purchases. We did this by showcasing stories of what the club means to it’s fans

Fila

In collaboration with Fila, we created custom Football For Good artworks based on legendary footballers who have used their platforms to do good in the world. These artworks were then placed onto fila t-shirts and hoodies which are now featured in the fila museum in italy. We designed the HBUFC kit range for 2023/24 in collaboration with fila. these designs are now featured in the Fila museum in Italy.

Elite Competitions

We were tasked with moving Elite Competitions away from mass broadcast sms’ into their database, which were costly and ineffective, to using WhatsApp broadcast messaging, a cheaper alternative with much better analytics. We also set up and run a WhatsApp channel for Elite Competitions, enabling them to connect with their audience in an effective manner on the platform in order to better market their online competitions.

Inyosi Solar

We developed a lead generation campaign for Inyosi Solar called ‘Your Power’ to bring them a certain amount of leads over a 3 month campaign. We deliver a weekly report into the Inyosi Solar team highlighting all areas of campaign performance, from lead generation, conversion rates, social media performance, etc.

HBUFC

We continue to build the HBUFC brand from leveraging clever and engaging storytelling. Driving a consistent narrative that we are #morethanateam and #morethanagame enables us to move towards our goal of positioning ourselves as every South African’s favourite second team. We manage and run all media and marketing for HBUFC.

Fleetwood United

We manage and run all media and marketing for Fleetwood United FC, a professional football club based in Dubai. We are in charge of content briefs, capturing and editing any content, posting and community management.

FTIFA

We manage and run all media, marketing and sales processes for the Fleetwood Town International Football Academy. We are in charge of multiple FTIFA accounts from different regions. We handle all content briefs, capturing and editing any content, posting and community management. We also built a custom crm for FTIFA in order to promote automation to increase sales, re-market campaigns, and improve customer satisfaction.

Sales & Marketing Reports

Sales & Marketing Analytics. FTIFA Worldwide.

Digital Marketing Report. Inyosi Empowerment.

Newsletters

We’ve written newsletters both for HBUFC, as well as other clients. These newsletters are tools used to drive engagement and sales and are tracked and monitored to ensure the content matches what the readers are interested in.

We can provide your business with a FREE ROI

Simply click below to set up a meeting!