HBUFC marketing hub
How we work

How We Work

Through collaboration with partners, we share our energy & enthusiasm to help build new stories, communities, and opportunities through a fresh approach ensuring high levels of both creative and analytics

Digital Marketing ROI

We‘re able to provide a FREE ROI for lead generation across channels such as Google, Meta, LinkedIn, and TikTok. These ROIs include competitor analysis, website traffic, SEO breakdowns, keyword research and industry market size. The ROIs contain detailed projections for the amount of leads we will be able to generate for a specific advertising cost.

Marketing Strategy and Content Creation

To optimise the success of the lead generation campaigns, we create exciting and gripping content and collateral that pulls customers in and entices them to click on our adverts, directing them to a signup form generating a lead and streamlining the process.

Lead Development

We qualify incoming leads based off which leads are considered strongest against a set of pre determined filters. The information from these hot leads is then inputted back through our campaigns in order to try and find more leads with similar criteria and build further efficiency in the model.

Campaign Management and Reporting

Reviewing the content and collateral, cost per lead, click through rate and other important analytics that can affect the overall performance of the campaign, and sharing this with the client for complete transparency and the potential for collaboration on updated strategy.

CRM

At the centre of our most efficient models we build customised CRMs. Customer Relationship Managers enable us to seamlessly direct customers into an automated funnel allowing us to manage large audiences with ease.

Social Media Engagement & Community

We run multiple social media accounts on many different platforms for our clients engaging in popular trends, community management and engagement, and directing any organic traffic towards a desired outcome i.e. a sign-up form.

WhatsApp Automation and Broadcasts

WhatsApp automation enables us to install a chat function on the client’s website for easy customer service. This function allows potential customers to find out any questions they may have, while directing them to the sign-up, enabling us to qualify them.
WhatsApp broadcast messaging enables us to engage with very large databases in order to market campaigns (Up to 100 000 messages sent at a time). WhatsApp broadcasts have a 90% higher open rate when compared to emails. We are also able to monitor analytics with ease.

Re-Marketing

We use re-marketing through our CRM to target users who have previously interacted with your campaign but did not make a purchase or complete a desired action. We can then stay connected with this audience by displaying relevant ads as they use social media, or search on Google.